SEO LEARNING

7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur...

What is local SEO for restaurants and why local search is important Local SEO Local search engine optimization is a branch of SEO positioning that focuses on the optimization of a website that is found in local search results. Local customers rely on the internet to find information about the products or services they need, so it is time to take it seriously and gain visibility on the search results pages. A local search covers all those search terms, such as: lawyers near me management near me restaurants in (city name) painters in (city name) SEO for my restaurant is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses, that is, those that have the physical store as the sole protagonist of their commercial offer. Why is local search important? Here are some statistics that show how important local search is for businesses: 50% of people who did a local search on their phone, visited a physical store in one ...

Examples of keywords in local SEO for restaurants Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy. The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list. This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us. Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville. In Seville it will offer its basic menu of products and will be sold to the Sevil...

Local SEO for restaurants Local SEO is a concept of online marketing almost as important as organic SEO and something to be taken into account by local companies. Local SEO is designed so that users who use internet search engines find you more easily thanks to geolocation. If we search Google for “Italian restaurant”, the search engine will show you Italian restaurants taking into account your location. Hence, it is so important to have a good local SEO. How to get a good SEO for my restaurant ? There are different tools that configured in the right way will make your local SEO the right one. Google My Bussiness It is a fundamental tool to give greater visibility to your local business, just by having a Google account, it is already possible to open your Google Business account. This tool is used by Google to manage the profiles of each company so that they appear in local results. It is important to fill in all fields with consistency and taking into account the keywords to ...

Local SEO for restaurants If you want to put your business on a map you must do Local SEO, Google My Business and Google Maps which are the main tools to achieve it. Sorry, but what is Google My Business for? Quiet. In this post I will tell you everything you need to be on the map, from signing up for Google My Business to strategies for receiving calls every day. What is Google My Business? Google My Business, formerly called Google Places, is a free Google platform. It has two objectives: to help business owners increase that they are seen and that people find and review the businesses in their area. Is your registration in Google My Business essential for SEO for my restaurant? Google My Business for restaurants is for companies to "promote" what they do. And this is how someone who is looking for something in your area of influence can see you on the map. The difference with normal searches is that it is Geolocated on Google Maps, and you can find a list of dif...

The Best SEO Strategy for Your Restaurant When you as a business owner thinks about a SEO for my restaurant , is key to brand positioning and obtaining customers today. The relationship digital presence-visits to the premises ’is direct and undisputed. A premise that every restaurateur must analyze and incorporate with total awareness to bring their business to success. In the gastronomic sector, competition is strong and efforts for the first places in the ranking are endless. If you want to lead the market or raise your store to a good position, the best option is to operate with an SEO strategy. The segment of the public for whom you work plans your trips to lunch or dinner at 90% or more, via the internet. If your restaurant does not gain digital visibility, it is very difficult for you to attract customers. The best SEO strategy for your restaurant Your target customer is there, behind the screen of your computer and your mobile devices. The objective is that these potential ...

Search engine optimization (SEO) uses several techniques, such as including keywords in web content and registering your site in local directories, to improve the positioning of your restaurant. Basically, SEO makes it easier for customers to find information about a restaurant their search. SEO benefits: Local SEO for restaurants uses keywords to help diners find their restaurant in the real world. Google has made a breakthrough for local SEO in recent years. You may have noticed that when you use Google to search for restaurants, the search engine shows you a map with the locations of the restaurants. Those are restaurants that know how to do local SEO correctly. SEO for restaurants is a factor that you must do for your business if you want to find potential customers. To get the most out of the restaurant marketing , you should use the best keywords for restaurants. In that sense, you must add the name of your city and neighborhood to the content of your website. You can also ...

Tips to get a good rating on TripAdvisor TripAdvisor its a tool to help you at your restaurant marketing strategy, this easy tool could be used directly by you or you could make a marketing agency handles your accounts. Any business that is on this platform aims to improve the ranking, whether it is a hotel or any other lodging business as if it is a bar or restaurant. In this last case we propose some tips to improve the classification of your hospitality businesses in TripAdvisor and help your local SEO for restaurants : Encourage and encourage your customers to think Encourage is not the same as incentivize. You can propose to leave a comment, but offering something in return is not a good idea since you are “buying” your opinion, which will not be entirely real or true. Involve staff If you have employees, it is ideal that they also be aware of the open profile on TripAdvisor, and that they themselves can also encourage customers to comment. This can also be a good tip to u...

It is important to know that the analysis of keywords is one of the essential parts for an SEO strategy and in general for restaurant marketing . This process plays a decisive role for your website and your social media for restaurants , making it possible for people to find your content through search engines. Currently 9 out of 10 users connected online make use of search engines using keywords. Then the search engine through specialized software analyzes the content published among a large number of web pages, and match the searches with the websites that have the results, and the search engines determine which pages are the ones that best answer the questions entered by the users. Is it important to use the same keywords in the content just as the user searches for them? Keywords are very important to connect your content with what the target group is looking for. You could say that a website is optimized if it speaks the same language as its potential visitors. This is due to ...

What is Yoast SEO? It is a free tool that has been widely accepted among users who use WordPress to manage their content and publish it on the Internet and it has been suggested and use by more than one marketing agency to implement in new projects. This tool will make things easier for you to understand what Google asks you to place your website. It is a powerful tool with which you can also improve the writing of your texts for the Internet. This SEO plugin provided by WordPress allows you to easily control the Local SEO for restaurants of your website and all the texts we publish. You will see how easy it will be for your website to be more readable for the algorithms implemented in the search engines. If what you need is a better visibility of your business, both in search engines and in social media for restaurants , you should know that Yoast SEO is considered one of the best SEO complements, if not the best, of the existing ones to help your restaurant marketing . Yoast...

SEO positioning strategy You must be clear that each project would need a different SEO positioning strategy. After all, an online store is not the same as a personal blog!. But regardless of how your project is there are common aspects on which you can apply a series of basic guidelines and design an SEO strategy that helps you improve your web positioning; in this case, we will focus on Local SEO for restaurants. Phases for planning an SEO positioning strategy Defining objectives at the SEO level of our project. As we have already mentioned, SEO should be integrated into the rest of our digital restaurant marketing strategy. And based on this we should establish our objectives and the results to be achieved with SEO positioning, in order to develop a marketing strategy, you can also consider hiring a marketing agency to help you create your strategy. Defining our key terms of interest. We must discover what are the search terms that customers will use to find us, to define w...

Launch a new restaurant and start to work on the SEO. As in any business that starts, having the Internet on your part from the beginning is a safe bet in the long term. How do we get it? With a custom website, with presence and control in all social media for restaurants and business directories and with professional photography. The design of the website for a new restaurant is part of the restaurant marketing strategy for the brand, so it is important to focus on enhancing the differentiating values of the restaurant. A current and casual design, with high-quality photographs, that can make clear the typical style of the establishment and that can make the future client understand the type of the place and what to expect; The design must be personal that has a content management so that from the restaurant itself they can change the menus and menu and that the website is always updated. In addition, the image of the new brand on the Internet must have its profiles on social ...

SMS Marketing is a powerful restaurant marketing tool for any type of business, as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups. What is SMS marketing? As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of messages from the company. For sending it is usually necessary to have an SMS application, a marketing agency can work in building a hole SMS marketing strategy specific for your business. One of the success factors in digital marketing is relevance, which is why its consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporad...

Google, Qwant, Bing, soyez visible partout sur le web Vanessa ALLONGUE Editrice web et SEO junior à Toulouse

What does SERP mean? The acronym SERP stands for Search Engine Result Page. These results are those that appear on the platforms of Google, Yahoo, Bing, and even Yandex a Russian search engine. The order of the results or websites will depend on how attached those websites are to the criteria demanded by the search engine. Google, for example, includes by default ten results in each SERP, which means that the 10 most relevant search results appear on the first page of results. So, knowing the right criteria is very important at your restaurant marketing strategy to be at the top. Being on this first page of results, and especially in the coveted first places, is very important for a website. It is estimated that the first 5 results of the SERP take 75% of the visits. 99.1% of all clicks, in fact, stay in the first SERP. That is, if you do not appear here, you have less than .1% chance of finding your site. Finding the right marketing agency that takes notice of the SERPS criter...

In any major city of the world, there are a lot of competition when it comes to restaurants options, to this fact we must add the leading role that the consumer now has as a “gastronomic critic” on platforms that allow you to enter a score such as Google My Business or Tripadvisor, or through the dissemination of photos on social networks. For this reason, having a restaurant marketing strategy could be considered a measure of survival in an environment as competitive as that of the restaurant sector. Here are 5 tips to raise your restaurant’s digital marketing strategy: Your social media for restaurants should be professionalized At the moment, the social network that generates the most impact among users within the catering sector is Instagram: it is the most used in front of Facebook and its highly visual content makes it the perfect social network to carry out a growth strategy in social networks. This includes uploading posts, at least, two days a week, following different ...

Link building tactics on local SEO for restaurants There are concrete link building tactics that can help us systematize our task on your restaurant marketing strategies, as it follows. Through content: This technique condenses what we call obtaining passive links in the previous point. It consists of improving your content in a way that brings value and is a source that everyone wants to link. A variant, the link baiting, implies generating concrete content with the purpose of generating attention and links. Within the link baiting we would include the creation of infographics, controversial websites, reports and studies, etc. Through contacts: A person or organization has a series of relationships that it has built over time. The more connected you are, the greater the number of relationships you will have established. And these relationships can be moved to the online world in the form of links. For example, it is very possible that among your family or closest friends, several h...

How to take good photos for your restaurant marketing Instagram profile A picture worth’s more than a thousand words, that’s an old said but also its true fact, otherwise social media such as Instagram wouldn’t have so much acceptance as it does; in order to take advantage of this visual tool for the local SEO for restaurants that you want to promote, and also make a good amount of use of your social media for restaurants , we have a few tips to help you improve the pictures you take to promote your place. The first thing you should take into account is the lighting when you want to publish a plate of food the last thing you want is to be pale. Avoid using the flash or strong lights over the head, instead, take photos near the window with a lighter light source for a natural look. Invite the action with simple proposals. Place the spoon next to the soup plate, in general, a cutlery next to the plate. He achieves a bit of drama by showing details such as the wine cork and the ...

Rich Snippets types for restaurant marketing Let's see now what types of Rich Snippets exist today and how to optimize your publications for your local SEO for restaurants to help them appear in search engine results. Keep in mind that they are not something eternal or immovable, since Google is introducing or withdrawing types of snippets over time depending on their interests or current trends. For example, years ago it affected the use of author snippets, which included a photo, but in mid-2014 he removed those images and soon afterwards the names also disappeared. The featured Rich Snippet The outstanding, relatively recent Rich Snippet is the biggest of the organic considerations that Google can grant to your content, since it will be showing it in a top box as the most indicated and relevant response for a particular user search. Before, the ideal position for an article was to appear in number 1 of the SERPS. Now there is a zero position, which is that of the highlig...

SMS Marketing is a powerful marketing tool for restaurant  marketing , as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups. What is SMS marketing? As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of message from the company. For sending it is usually necessary to have an SMS application. One of the success factors in digital marketing is relevance, which is why I consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, and it can help you improve your  local SEO for restaurants . Benefits of...