SEO LEARNING

7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur...

What is local SEO for restaurants and why local search is important Local SEO Local search engine optimization is a branch of SEO positioning that focuses on the optimization of a website that is found in local search results. Local customers rely on the internet to find information about the products or services they need, so it is time to take it seriously and gain visibility on the search results pages. A local search covers all those search terms, such as: lawyers near me management near me restaurants in (city name) painters in (city name) SEO for my restaurant is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses, that is, those that have the physical store as the sole protagonist of their commercial offer. Why is local search important? Here are some statistics that show how important local search is for businesses: 50% of people who did a local search on their phone, visited a physical store in one ...

Examples of keywords in local SEO for restaurants Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy. The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list. This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us. Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville. In Seville it will offer its basic menu of products and will be sold to the Sevil...

Local SEO for restaurants Local SEO is a concept of online marketing almost as important as organic SEO and something to be taken into account by local companies. Local SEO is designed so that users who use internet search engines find you more easily thanks to geolocation. If we search Google for “Italian restaurant”, the search engine will show you Italian restaurants taking into account your location. Hence, it is so important to have a good local SEO. How to get a good SEO for my restaurant ? There are different tools that configured in the right way will make your local SEO the right one. Google My Bussiness It is a fundamental tool to give greater visibility to your local business, just by having a Google account, it is already possible to open your Google Business account. This tool is used by Google to manage the profiles of each company so that they appear in local results. It is important to fill in all fields with consistency and taking into account the keywords to ...

Local SEO for restaurants If you want to put your business on a map you must do Local SEO, Google My Business and Google Maps which are the main tools to achieve it. Sorry, but what is Google My Business for? Quiet. In this post I will tell you everything you need to be on the map, from signing up for Google My Business to strategies for receiving calls every day. What is Google My Business? Google My Business, formerly called Google Places, is a free Google platform. It has two objectives: to help business owners increase that they are seen and that people find and review the businesses in their area. Is your registration in Google My Business essential for SEO for my restaurant? Google My Business for restaurants is for companies to "promote" what they do. And this is how someone who is looking for something in your area of influence can see you on the map. The difference with normal searches is that it is Geolocated on Google Maps, and you can find a list of dif...

The Best SEO Strategy for Your Restaurant When you as a business owner thinks about a SEO for my restaurant , is key to brand positioning and obtaining customers today. The relationship digital presence-visits to the premises ’is direct and undisputed. A premise that every restaurateur must analyze and incorporate with total awareness to bring their business to success. In the gastronomic sector, competition is strong and efforts for the first places in the ranking are endless. If you want to lead the market or raise your store to a good position, the best option is to operate with an SEO strategy. The segment of the public for whom you work plans your trips to lunch or dinner at 90% or more, via the internet. If your restaurant does not gain digital visibility, it is very difficult for you to attract customers. The best SEO strategy for your restaurant Your target customer is there, behind the screen of your computer and your mobile devices. The objective is that these potential ...

A direct door to your establishment Google my bussiness Today we all move on the Internet when looking for somewhere to eat, and if you are a restaurant owner, you would like to attract the most pottential clients yo may; and it is in this step where our beloved Google My Business comes into play, as a restaurant marketing tool. Because, who hasn't searched Google for “nearby restaurants” when he was traveling (and when not)? We are geolocated, Google knows where you are and will provide information about restaurants near you or the area you have indicated. And what results will appear first? Well, those corresponding to your Google My Business listing. That is, if you have a restaurant, you have opened a tab in My Business and your profile is optimized, you can appear among those tabs that Google will show. But, have you considered doing something else besides having only one card open? Because yes, it is very nice to appear there, but, if you do not take advantage of it, ...

Conoce todas las opciones que te ofrece Google Drive. Hoy en día las innovaciones tecnológicas y las plataformas virtuales han ido creciendo hacia la modernidad, dentro de los nuevos avances tecnológicos, está la fácil accesibilidad que tiene un usuario que emplea a diario las tecnologías para trabajar. Una de las innovaciones más populares que han mejorado mucho, son las plataformas dedicadas a guardar datos en las famosas nubes ,y entre ella la que ha tenido más repercusión ha sido la plataforma de Google Drive . Seguramente habrás escuchado más de una vez hablar sobre las famosas “nubes informáticas”; sino no estás muy seguro que función tienen,a groso modo son aquellas plataformas que almacenan toda la información personal de un usuario que hace uso de ella y se guardan en un servidor. El acceso se encuentra limitado por ese único usuario. Las ventajas que se derivan de este tipo de plataformas es garantizar al usuario que hace uso de ella; la posibilidad almacenar toda la informac...

Google my Business, ¿Qué puede aportarme a mi negocio ? Qué es Google my Business. Seguro que para muchos empresarios la pregunta correcta podría ser. ¿Qué puede aportarme esta herramienta a mi negocio? La respuesta es corta y concisa. Todo Para contestar mejor a esta pregunta, yo siempre utilizo una frase que me gusta mucho y que puede definir la palabra todo y es. Lo que no está en Internet es porque no existe. Hoy en día para poder llegar a más personas y poder conseguir un mayor alcance, necesitas de Internet. El mundo está girando entorno a las nuevas tecnologías, la gran mayoría de acciones o cosas que hacemos, las hacemos a través del móvil o el ordenador, que quiero decirte con esto, que las personas pasamos mucho más tiempo navegando o buscando artículos en internet, en definitiva recurrimos para casi todo a Internet. Tras esta introducción y darte cuenta que las personas estamos más tiempo conectado a Internet y esta tendencia va creciendo a pasos agigantados a cada año que ...

Este es el nuevo buscador que pretende desplazar a Google mediante un sistema de pago. Todos usamos Google a diario como el buscador de información predilecto de la Internet, pero últimamente han habido algunos conflictos sobre cuán condicionada está la información que nos ofrece, dado que nos suele brindar en primer lugar resultados de pago y, éstos por lo general, no representan el contenido exacto que estamos buscando. Por ello, nace  PRESEARCH .  Quién viene a cambiar la forma en la que buscamos información mediante un atractivo  sistema de pago . ¿Cómo paga Presearch? Presearch es un motor de búsqueda que pretende descentralizar las búsquedas cotidianas que realizamos y que además TE PAGA, si así es TE PAGA por cada búsqueda que realizas. El pago se hace en TOKENS, en este caso el tokens que usa para pagar a los usuarios del proyecto se llama  PRE .   Google v/s Presearch Google controla el 77% de las búsquedas lo cual repercute directamente en los resultados que encontrarás, por ...

Cómo mejorar tu posicionamiento web SEO A continuación te expondré siete factores para ayudarte a posicionar mejor tu sitio web en motores de búsqueda como Google. Antes de continuar, quería decirte que si tienes alguna pregunta relacionada con el Marketing digital, dejes tu presunta abajo en comentarios. El posicionamiento en buscadores es una de tus mejores armas para hacer crecer tu negocio onilne.  El trabajo profesional de posicionamiento web en buscadores de en muy importante para tu empresa, si no lo haces debes ser consciente que estás perdiendo oportunidades por lo que a continuación quiero compartir contigo siete factores que te ayudan a mejorarlo. El primero es el protocolo https. Cada vez se habla más de cifrar las webs con el protocolo ssl y google está empezando a utilizarlo como un factor para condicionar el posicionamiento de una web en su buscador. Por el momento el peso de este factor no es excesivamente grande pero se puede ver en los últimos años una tendencia cre...