SEO LEARNING

The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s...

Social media Marketing for restaurants on Instagram Food enters through the eyes.Instagram Marketing for restaurants is a super powerful tool for catering businesses that want to attract customers and achieve more reservations. Instagram is the visual network par excellence with Pinterest, with the difference that Pinterest has more than 250 million users and Instagram has more than 1000 million. Using Instagram for restaurants its key on your social media strategies for restaurants , it will help your restaurant business gain visibility, attract customers and increase sales. If you know how to use Instagram you can take advantage of your hospitality company and in a very economical way. Why have an Instagram account as part of your social media for restaurants plan? It has more than 1000 million active users every month. It is the fastest growing social network, in fact, it has managed to double the number of users in just two years. It is the fashion network. The #food lab...

Tips for your social media marketing for restaurants It has always been said that, what does not appear in traditional media (television, press, etc.), is as if it did not exist. Now, the roles have changed and what is not in social networks or in Google does not exist. For this, we are going to give you a series of tips in your social media strategy for restaurants . Social media for restaurants It is a way to reach the target audience and increases the chances of a potential customer finding you. The speed of propagation and diffusion of a content is very fast. One of the benefits of social networks is that the impact it is having can be measured in real time. They do not need constant monitoring, but the results are updated automatically. In addition, it is a way of explaining where all the data comes from and the success obtained. Keep in mind that customers are now "prosumers" this word is the mix between consumer and producer. What it means is that customers will ...

Keys to managing social media for restaurant Social media marketing for restaurants is key to any business, here we detail what you can do to promote your restaurant on these platforms. Know the value of social networks Before starting the project you must be clear why you need social media strategies for restaurants . You cannot start a strategy without understanding the reason for it. The main thing you should know is that these profiles allow you to issue messages about your business, attract new customers and engage with new and existing customers. Social networks are the same: social, so you must interact with your followers and want to receive engagement from them. You will seek to have more likes, comments and interaction in general. In your post you must show why they should visit your restaurant, in addition to showing your products, promotions, contests and more. Develop a clear strategy We have already mentioned the benefits of social networks for your strategy, ...

Ideas of promotions in social media marketing for restaurants More and more people are turning to social networks to find a place to eat. Hence the importance of a restaurant to keep this channel alive and up to date, sharing fresh and attractive content with its menus, offers or services. If you already use social media strategies for restaurants to promote your brand, but still do not get the desired sales, it is time to intensify your marketing actions. An option that is very effective and at the same time is very simple to apply is to carry out promotions such as contests or raffles on social media for restaurants . Keys to create social media promotions for restaurants First of all, remember that it is very important to be clear about your goals. You can raise, among others, increase your database with new leads, promote a specific menu or offer, know the opinion of your customers, build loyalty or strengthen your brand image. But, in addition to defining your goals very wel...

Social media marketing for restaurants More and more people consult social networks before going to a restaurant. Search for photos, comments, check if a friend has been to the site before in addition, they are a perfect channel for new guests to discover your establishment. If you are not yet using social media for restaurants to promote your establishment, you are losing visibility and potential customers. We leave you some recommendations to get started in the world of social networks successfully. Social networks require constant attention. Also, not all restaurant profiles fit all social networks. Study your audience well and determine what networks you are in before launching. Your profiles have to be updated and with relevant information If you decided to use Facebook for restaurants All social networks have a biography section. It is essential to take advantage of these spaces to give the most relevant information about your restaurant (American food, meat specialties ......

Search engine optimization (SEO) uses several techniques, such as including keywords in web content and registering your site in local directories, to improve the positioning of your restaurant. Basically, SEO makes it easier for customers to find information about a restaurant their search. SEO benefits: Local SEO for restaurants uses keywords to help diners find their restaurant in the real world. Google has made a breakthrough for local SEO in recent years. You may have noticed that when you use Google to search for restaurants, the search engine shows you a map with the locations of the restaurants. Those are restaurants that know how to do local SEO correctly. SEO for restaurants is a factor that you must do for your business if you want to find potential customers. To get the most out of the restaurant marketing , you should use the best keywords for restaurants. In that sense, you must add the name of your city and neighborhood to the content of your website. You can also ...

Tips to get a good rating on TripAdvisor TripAdvisor its a tool to help you at your restaurant marketing strategy, this easy tool could be used directly by you or you could make a marketing agency handles your accounts. Any business that is on this platform aims to improve the ranking, whether it is a hotel or any other lodging business as if it is a bar or restaurant. In this last case we propose some tips to improve the classification of your hospitality businesses in TripAdvisor and help your local SEO for restaurants : Encourage and encourage your customers to think Encourage is not the same as incentivize. You can propose to leave a comment, but offering something in return is not a good idea since you are “buying” your opinion, which will not be entirely real or true. Involve staff If you have employees, it is ideal that they also be aware of the open profile on TripAdvisor, and that they themselves can also encourage customers to comment. This can also be a good tip to u...

It is important to know that the analysis of keywords is one of the essential parts for an SEO strategy and in general for restaurant marketing . This process plays a decisive role for your website and your social media for restaurants , making it possible for people to find your content through search engines. Currently 9 out of 10 users connected online make use of search engines using keywords. Then the search engine through specialized software analyzes the content published among a large number of web pages, and match the searches with the websites that have the results, and the search engines determine which pages are the ones that best answer the questions entered by the users. Is it important to use the same keywords in the content just as the user searches for them? Keywords are very important to connect your content with what the target group is looking for. You could say that a website is optimized if it speaks the same language as its potential visitors. This is due to ...

What is Yoast SEO? It is a free tool that has been widely accepted among users who use WordPress to manage their content and publish it on the Internet and it has been suggested and use by more than one marketing agency to implement in new projects. This tool will make things easier for you to understand what Google asks you to place your website. It is a powerful tool with which you can also improve the writing of your texts for the Internet. This SEO plugin provided by WordPress allows you to easily control the Local SEO for restaurants of your website and all the texts we publish. You will see how easy it will be for your website to be more readable for the algorithms implemented in the search engines. If what you need is a better visibility of your business, both in search engines and in social media for restaurants , you should know that Yoast SEO is considered one of the best SEO complements, if not the best, of the existing ones to help your restaurant marketing . Yoast...

SEO positioning strategy You must be clear that each project would need a different SEO positioning strategy. After all, an online store is not the same as a personal blog!. But regardless of how your project is there are common aspects on which you can apply a series of basic guidelines and design an SEO strategy that helps you improve your web positioning; in this case, we will focus on Local SEO for restaurants. Phases for planning an SEO positioning strategy Defining objectives at the SEO level of our project. As we have already mentioned, SEO should be integrated into the rest of our digital restaurant marketing strategy. And based on this we should establish our objectives and the results to be achieved with SEO positioning, in order to develop a marketing strategy, you can also consider hiring a marketing agency to help you create your strategy. Defining our key terms of interest. We must discover what are the search terms that customers will use to find us, to define w...

Launch a new restaurant and start to work on the SEO. As in any business that starts, having the Internet on your part from the beginning is a safe bet in the long term. How do we get it? With a custom website, with presence and control in all social media for restaurants and business directories and with professional photography. The design of the website for a new restaurant is part of the restaurant marketing strategy for the brand, so it is important to focus on enhancing the differentiating values of the restaurant. A current and casual design, with high-quality photographs, that can make clear the typical style of the establishment and that can make the future client understand the type of the place and what to expect; The design must be personal that has a content management so that from the restaurant itself they can change the menus and menu and that the website is always updated. In addition, the image of the new brand on the Internet must have its profiles on social ...

SMS Marketing is a powerful restaurant marketing tool for any type of business, as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups. What is SMS marketing? As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of messages from the company. For sending it is usually necessary to have an SMS application, a marketing agency can work in building a hole SMS marketing strategy specific for your business. One of the success factors in digital marketing is relevance, which is why its consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporad...

What does SERP mean? The acronym SERP stands for Search Engine Result Page. These results are those that appear on the platforms of Google, Yahoo, Bing, and even Yandex a Russian search engine. The order of the results or websites will depend on how attached those websites are to the criteria demanded by the search engine. Google, for example, includes by default ten results in each SERP, which means that the 10 most relevant search results appear on the first page of results. So, knowing the right criteria is very important at your restaurant marketing strategy to be at the top. Being on this first page of results, and especially in the coveted first places, is very important for a website. It is estimated that the first 5 results of the SERP take 75% of the visits. 99.1% of all clicks, in fact, stay in the first SERP. That is, if you do not appear here, you have less than .1% chance of finding your site. Finding the right marketing agency that takes notice of the SERPS criter...

In any major city of the world, there are a lot of competition when it comes to restaurants options, to this fact we must add the leading role that the consumer now has as a “gastronomic critic” on platforms that allow you to enter a score such as Google My Business or Tripadvisor, or through the dissemination of photos on social networks. For this reason, having a restaurant marketing strategy could be considered a measure of survival in an environment as competitive as that of the restaurant sector. Here are 5 tips to raise your restaurant’s digital marketing strategy: Your social media for restaurants should be professionalized At the moment, the social network that generates the most impact among users within the catering sector is Instagram: it is the most used in front of Facebook and its highly visual content makes it the perfect social network to carry out a growth strategy in social networks. This includes uploading posts, at least, two days a week, following different ...

Link building tactics on local SEO for restaurants There are concrete link building tactics that can help us systematize our task on your restaurant marketing strategies, as it follows. Through content: This technique condenses what we call obtaining passive links in the previous point. It consists of improving your content in a way that brings value and is a source that everyone wants to link. A variant, the link baiting, implies generating concrete content with the purpose of generating attention and links. Within the link baiting we would include the creation of infographics, controversial websites, reports and studies, etc. Through contacts: A person or organization has a series of relationships that it has built over time. The more connected you are, the greater the number of relationships you will have established. And these relationships can be moved to the online world in the form of links. For example, it is very possible that among your family or closest friends, several h...

How to take good photos for your restaurant marketing Instagram profile A picture worth’s more than a thousand words, that’s an old said but also its true fact, otherwise social media such as Instagram wouldn’t have so much acceptance as it does; in order to take advantage of this visual tool for the local SEO for restaurants that you want to promote, and also make a good amount of use of your social media for restaurants , we have a few tips to help you improve the pictures you take to promote your place. The first thing you should take into account is the lighting when you want to publish a plate of food the last thing you want is to be pale. Avoid using the flash or strong lights over the head, instead, take photos near the window with a lighter light source for a natural look. Invite the action with simple proposals. Place the spoon next to the soup plate, in general, a cutlery next to the plate. He achieves a bit of drama by showing details such as the wine cork and the ...

Rich Snippets types for restaurant marketing Let's see now what types of Rich Snippets exist today and how to optimize your publications for your local SEO for restaurants to help them appear in search engine results. Keep in mind that they are not something eternal or immovable, since Google is introducing or withdrawing types of snippets over time depending on their interests or current trends. For example, years ago it affected the use of author snippets, which included a photo, but in mid-2014 he removed those images and soon afterwards the names also disappeared. The featured Rich Snippet The outstanding, relatively recent Rich Snippet is the biggest of the organic considerations that Google can grant to your content, since it will be showing it in a top box as the most indicated and relevant response for a particular user search. Before, the ideal position for an article was to appear in number 1 of the SERPS. Now there is a zero position, which is that of the highlig...

SMS Marketing is a powerful marketing tool for restaurant  marketing , as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups. What is SMS marketing? As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of message from the company. For sending it is usually necessary to have an SMS application. One of the success factors in digital marketing is relevance, which is why I consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporadically to inform about offers and promotions, and it can help you improve your  local SEO for restaurants . Benefits of...

Instagram strategies for restaurant marketing Instagram it’s a great tool for your Local SEO for restaurants marketing, we give you a few strategies you can use on your Instagram account to get more traffic and make it interesting for your costumer and potential clients. Seek to interact with followers The interaction and offering prizes in return will be reflected in a high level of engagement in your business Instagram account. You can post questions or posts leaving the blank, such as: "The dish I like the most is ..." or "What is the dish you like best in our restaurant?". Ask for the opinion of your customers If you are creating a new dish, ask your customers to name it, to give you ideas. Including clients in your processes will make them feel included, they will be attracted to continue following you and interacting with your profile. Make photo challenges Since Instagram is a social network for sharing images, take advantage of this and ask customers...