Rich snipets for restaurants



Rich Snippets types for restaurant marketing

Let's see now what types of Rich Snippets exist today and how to optimize your publications for your local SEO for restaurantsto help them appear in search engine results. Keep in mind that they are not something eternal or immovable, since Google is introducing or withdrawing types of snippets over time depending on their interests or current trends.

For example, years ago it affected the use of author snippets, which included a photo, but in mid-2014 he removed those images and soon afterwards the names also disappeared.

The featured Rich Snippet

The outstanding, relatively recent Rich Snippet is the biggest of the organic considerations that Google can grant to your content, since it will be showing it in a top box as the most indicated and relevant response for a particular user search.

Before, the ideal position for an article was to appear in number 1 of the SERPS. Now there is a zero position, which is that of the highlighted Rich snippet, that directly shows part of the content of your publication as a hook and just below your link. This generates more clicks, more visibility and higher conversion rate for the lucky ones that occupy that space.

How to achieve the outstanding Rich Snippet?

Well, Google itself does not officially give any parameter that guarantees to get so quoted as in the results, that it will only look over paid ads, if any. What we can do is optimize our content to be a serious candidate to become a prominent Rich snippet.

It is simply thinking of Google code,this wont apply for social media for restaurants. That is, if the search engine wants to give its users the most cheeky things possible, do the same and ask questions to which you can give the best answer. Then, make your texts with semantic wealth, using your keywords and keywords long-tails and derivatives, and you will have promising ballots to occupy such coveted space.

A Search Engine Land report notes that getting a theme in the featured Rich Snippet grew 51.65% in sessions while conversions skyrocketed from 2% to 8%. 2.1.2. Optimize content to be Rich Snippet featured Here the key is to know what people ask and the type of response they seek to find. Nothing more and nothing less. Google does all this looking to the future and with an eye on the growing use of voice searches through the smartphone.

A good way to "propose" our content is to title and / or articulate our keywords around questions such as "What is ...", "How to ...", "How", "How to ...", "Why …", etc. Moz compiled in a study on 1.4 million Rich Snippets the main question formulas (in the graph, in English): For that we would go directly into the usual process of keyword search, with the tool with which you feel more comfortable: Ahrefs, SEMRush, Keywordtool.io, Google Adwords keyword planner, etc.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s...
Leer más

Agencia de Diseño Web en Granada

Imagen
Agencia de Diseño Web en Granada Granada es una ciudad conocida por la belleza de sus calles, sus preciosos barrios de El Albaycin o el Sacromonte, La Alhambra y su calidad artística y dilatado historial cultural (desde Federico Garcia Lorca hasta Los Planetas). Fruto de todo este ambiente ha nacido una agencia, La Lanzadera Digital, con filiales en distintas provincias andaluzas como Málaga, Jaén, Almería y la propia Granada, y por supuesto en Madrid, que además de ser la capital es el lugar donde toda agencia de prestigio debe tener presencia. Proyecto Web Granada La filial granadina de la agencia de diseño web en Granada es Proyecto Web Granada. Está especializada en diseño web profesional a empresas. Las webs diseñadas están adaptadas para que la empresa se identifique con el proyecto a desarrollar, respetando tanto los colores corporativos como la esencia de la marca. El website está desarrollado para que la web pueda ser autogestionada por la empresa gracias a un sistema muy sim...
Leer más

Restaurant marketing plan

Imagen
How to make a restaurant marketing online plan? Every successful marketing action begins with a thorough planning. This planning must define the steps to follow and the necessary actions to reach the desired results. In these times of great competition in the restaurant sector it is vital to have this document. We will analyze this topic fully to show you how to develop a marketing plan that will help you get the most out of your restaurant. What advantages does a restaurant marketing solutions plan offer? It allows to know in detail the business, its weaknesses and strengths to help in making decisions from a perspective of knowledge and control more attached to reality. It facilitates the visualization of goals and objectives It allows to generate a document with a series of concrete actions to reach the goals and objectives in the short, medium and long term. To facilitate the understanding of the development of a marketing plan, we will work with the plan of a restaurant...
Leer más