SEO LEARNING

3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that ...

7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur...

The disadvantages of using Text marketing for restaurants Like everything good, text marketing also has its points against it. On the one hand, there is the danger that your message is considered spam, malicious, untimely for the user and even fraudulent. At the other point, it is important that you review your country's laws and consumer protection. You have to have the authorization to access that contact and send promotional material. Another point against this is that unlike email marketing, SMS is subject to a small number of characters. You will not have the opportunity to explain your offer in detail. So be clear about what you want to communicate to be effective and generate reactions in your audience. This medium does not work to convey sensitive or compromising information to customers, that is, bad news, losses and so on. Despite being a direct channel, it is still considered informal. Another disadvantage is that in some countries the cost of courier mass delive...

How to make a restaurant marketing online plan? Every successful marketing action begins with a thorough planning. This planning must define the steps to follow and the necessary actions to reach the desired results. In these times of great competition in the restaurant sector it is vital to have this document. We will analyze this topic fully to show you how to develop a marketing plan that will help you get the most out of your restaurant. What advantages does a restaurant marketing solutions plan offer? It allows to know in detail the business, its weaknesses and strengths to help in making decisions from a perspective of knowledge and control more attached to reality. It facilitates the visualization of goals and objectives It allows to generate a document with a series of concrete actions to reach the goals and objectives in the short, medium and long term. To facilitate the understanding of the development of a marketing plan, we will work with the plan of a restaurant...

What is local SEO for restaurants and why local search is important Local SEO Local search engine optimization is a branch of SEO positioning that focuses on the optimization of a website that is found in local search results. Local customers rely on the internet to find information about the products or services they need, so it is time to take it seriously and gain visibility on the search results pages. A local search covers all those search terms, such as: lawyers near me management near me restaurants in (city name) painters in (city name) SEO for my restaurant is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses, that is, those that have the physical store as the sole protagonist of their commercial offer. Why is local search important? Here are some statistics that show how important local search is for businesses: 50% of people who did a local search on their phone, visited a physical store in one ...

Why do text Marketing for restaurants ? In the field of mobile marketing, instant messaging and proximity technologies, the SMS is still under the spotlight. Just use the search engines to realize: Gartner, for example, predicts that by 2019 20% of the most important international brands will have abandoned their App in favor of a simpler and more direct communication system; The study, conducted by Gsma in 56 countries that represent 80% of the world's population, indicates that Text marketing is also very popular where there is widespread use of smartphones and Wi-Fi marketing for restaurants . An e-mail can end up in the trash without even being opened, just like a Facebook post can be ignored by simply swiping the page, also a try to get some info through Wi-Fi marketing could play against us. The SMS, on the other hand, has direct communication characteristics that make it open in 98% of cases (Dynmark). Immediacy In real time Once delivered, the opening of the SMS takes...

Examples of keywords in local SEO for restaurants Establishing the right keywords for both the ideal user of our type of company and the sector or scope of the company itself is not easy. The keywords have to be thermal of univocal meaning that, whether simple or compound, always combine from the general to the particular, allowing the user to find the web in a specific semantic context and the company to appear as one of the most relevant results of the list. This list is drawn up automatically by the search engine robot, that is, an algorithm that detects the established keywords and then gives a specific position. It is the algorithm that interests us. Next, we will give an example of what would be the most appropriate web positioning keywords for a national fast food restaurant chain. Let's say that this chain has a presence in Madrid, Barcelona, Valncia and now it will expand to Seville. In Seville it will offer its basic menu of products and will be sold to the Sevil...

New ideas for restaurant marketing online Make sure your restaurant appears in the search results by proximity: Statistics show that many customers choose the restaurant on the fly and do so among those recommended in Google searches (unless they already have a specific idea). Boost your G + profile to position yourself. Participate in the life of your neighborhood: Popular careers, parades, chocolates, various celebrations and solidarity activities. If you want to be known and visited in your area, get involved to the extent of your possibilities and in a way according to your business philosophy Publish in specialized media of the sector: Both online and offline. The promotion is not based solely on pure and hard advertising. Also in the articles that you can publish in the sector or specialized media, on issues that interest the client, interviews that you grant. Being present is the key. Be creative, but if you find it to hard for you to handle hire a restaurant marketing agen...

Web applications and Social Networks become the new scenario for doing business. But you can only get the most out of them if you know how to use them for the benefit of your brand. To start shaping your online reputation, you must develop a digital marketing plan that helps you define your goals and that the prestige you get on the Internet is reflected in the tables of your restaurant. It will be your best strategy to succeed! This marketing plan must contemplate all the restaurant marketing solutions you want to develop online. It will be very useful to set your goals and how to achieve them. It is important that you start defining your type of customers to be able to detect on which digital platforms they are present, and join them. It also analyzes the market and competition. Tips to restaurant marketing online actions You may not be very familiar with the 2.0 world and find it a bit complicated to take your business off the Internet. That is why we bring you some tips t...

3 Marketing Strategies for Restaurants Although the home delivery service has increased over the years, the restaurants at the point of sale have not stopped innovating and have designed restaurant marketing online strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A restaurant marketing agency , creates a strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective restaurant marketing solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays t...

How to attract customers through the internet Today, we cannot doubt that Marketing, in any of its forms, is present in the essence of any company or business. Therefore, we want to talk about a very specific sector that we are playing very closely. We talk about the restaurant and restaurant marketing sector. The restaurant sectors It is a sector that encompasses millions of businesses, many of them small. Companies launched by the illusion of an entrepreneur with the aim of build something independently and individually. There are also family ones. In this part of business, and regardless of the size of the company, restaurant marketing online is necessary. We must start from the basis that, today, a restaurant lives on the opinions of its customers. Now you have to have quality in your meals, and most importantly a good service. But all this is not enough, marketing for today's restaurants both online and offline gives us many possibilities with its many tools. These allow ...

The Best SEO Strategy for Your Restaurant When you as a business owner thinks about a SEO for my restaurant , is key to brand positioning and obtaining customers today. The relationship digital presence-visits to the premises ’is direct and undisputed. A premise that every restaurateur must analyze and incorporate with total awareness to bring their business to success. In the gastronomic sector, competition is strong and efforts for the first places in the ranking are endless. If you want to lead the market or raise your store to a good position, the best option is to operate with an SEO strategy. The segment of the public for whom you work plans your trips to lunch or dinner at 90% or more, via the internet. If your restaurant does not gain digital visibility, it is very difficult for you to attract customers. The best SEO strategy for your restaurant Your target customer is there, behind the screen of your computer and your mobile devices. The objective is that these potential ...

Search engine optimization (SEO) uses several techniques, such as including keywords in web content and registering your site in local directories, to improve the positioning of your restaurant. Basically, SEO makes it easier for customers to find information about a restaurant their search. SEO benefits: Local SEO for restaurants uses keywords to help diners find their restaurant in the real world. Google has made a breakthrough for local SEO in recent years. You may have noticed that when you use Google to search for restaurants, the search engine shows you a map with the locations of the restaurants. Those are restaurants that know how to do local SEO correctly. SEO for restaurants is a factor that you must do for your business if you want to find potential customers. To get the most out of the restaurant marketing , you should use the best keywords for restaurants. In that sense, you must add the name of your city and neighborhood to the content of your website. You can also ...

Tips to get a good rating on TripAdvisor TripAdvisor its a tool to help you at your restaurant marketing strategy, this easy tool could be used directly by you or you could make a marketing agency handles your accounts. Any business that is on this platform aims to improve the ranking, whether it is a hotel or any other lodging business as if it is a bar or restaurant. In this last case we propose some tips to improve the classification of your hospitality businesses in TripAdvisor and help your local SEO for restaurants : Encourage and encourage your customers to think Encourage is not the same as incentivize. You can propose to leave a comment, but offering something in return is not a good idea since you are “buying” your opinion, which will not be entirely real or true. Involve staff If you have employees, it is ideal that they also be aware of the open profile on TripAdvisor, and that they themselves can also encourage customers to comment. This can also be a good tip to u...

It is important to know that the analysis of keywords is one of the essential parts for an SEO strategy and in general for restaurant marketing . This process plays a decisive role for your website and your social media for restaurants , making it possible for people to find your content through search engines. Currently 9 out of 10 users connected online make use of search engines using keywords. Then the search engine through specialized software analyzes the content published among a large number of web pages, and match the searches with the websites that have the results, and the search engines determine which pages are the ones that best answer the questions entered by the users. Is it important to use the same keywords in the content just as the user searches for them? Keywords are very important to connect your content with what the target group is looking for. You could say that a website is optimized if it speaks the same language as its potential visitors. This is due to ...

What is Yoast SEO? It is a free tool that has been widely accepted among users who use WordPress to manage their content and publish it on the Internet and it has been suggested and use by more than one marketing agency to implement in new projects. This tool will make things easier for you to understand what Google asks you to place your website. It is a powerful tool with which you can also improve the writing of your texts for the Internet. This SEO plugin provided by WordPress allows you to easily control the Local SEO for restaurants of your website and all the texts we publish. You will see how easy it will be for your website to be more readable for the algorithms implemented in the search engines. If what you need is a better visibility of your business, both in search engines and in social media for restaurants , you should know that Yoast SEO is considered one of the best SEO complements, if not the best, of the existing ones to help your restaurant marketing . Yoast...

SEO positioning strategy You must be clear that each project would need a different SEO positioning strategy. After all, an online store is not the same as a personal blog!. But regardless of how your project is there are common aspects on which you can apply a series of basic guidelines and design an SEO strategy that helps you improve your web positioning; in this case, we will focus on Local SEO for restaurants. Phases for planning an SEO positioning strategy Defining objectives at the SEO level of our project. As we have already mentioned, SEO should be integrated into the rest of our digital restaurant marketing strategy. And based on this we should establish our objectives and the results to be achieved with SEO positioning, in order to develop a marketing strategy, you can also consider hiring a marketing agency to help you create your strategy. Defining our key terms of interest. We must discover what are the search terms that customers will use to find us, to define w...

Launch a new restaurant and start to work on the SEO. As in any business that starts, having the Internet on your part from the beginning is a safe bet in the long term. How do we get it? With a custom website, with presence and control in all social media for restaurants and business directories and with professional photography. The design of the website for a new restaurant is part of the restaurant marketing strategy for the brand, so it is important to focus on enhancing the differentiating values of the restaurant. A current and casual design, with high-quality photographs, that can make clear the typical style of the establishment and that can make the future client understand the type of the place and what to expect; The design must be personal that has a content management so that from the restaurant itself they can change the menus and menu and that the website is always updated. In addition, the image of the new brand on the Internet must have its profiles on social ...

SMS Marketing is a powerful restaurant marketing tool for any type of business, as it allows customers and target audiences to be reached quickly with minimal investment. Most people in the world have a mobile phone, since there are about 7 billion devices in the world. This means that more and more companies are adding the SMS in the communication channels with their clients and other interest groups. What is SMS marketing? As its name indicates the SMS marketing is the use of text messages (SMS) with marketing objectives to those who have authorized to receive this type of messages from the company. For sending it is usually necessary to have an SMS application, a marketing agency can work in building a hole SMS marketing strategy specific for your business. One of the success factors in digital marketing is relevance, which is why its consider that the most effective use of SMS marketing is for important transactional messages and alerts, although it can also be used sporad...

What does SERP mean? The acronym SERP stands for Search Engine Result Page. These results are those that appear on the platforms of Google, Yahoo, Bing, and even Yandex a Russian search engine. The order of the results or websites will depend on how attached those websites are to the criteria demanded by the search engine. Google, for example, includes by default ten results in each SERP, which means that the 10 most relevant search results appear on the first page of results. So, knowing the right criteria is very important at your restaurant marketing strategy to be at the top. Being on this first page of results, and especially in the coveted first places, is very important for a website. It is estimated that the first 5 results of the SERP take 75% of the visits. 99.1% of all clicks, in fact, stay in the first SERP. That is, if you do not appear here, you have less than .1% chance of finding your site. Finding the right marketing agency that takes notice of the SERPS criter...