What is local SEO?



What is local SEO for restaurants and why local search is important

Local SEO

Local search engine optimization is a branch of SEO positioning that focuses on the optimization of a website that is found in local search results.

Local customers rely on the internet to find information about the products or services they need, so it is time to take it seriously and gain visibility on the search results pages.

A local search covers all those search terms, such as:

  • lawyers near me
  • management near me
  • restaurants in (city name)
  • painters in (city name)

SEO for my restaurant is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses, that is, those that have the physical store as the sole protagonist of their commercial offer.

Why is local search important?

Here are some statistics that show how important local search is for businesses:

  • 50% of people who did a local search on their phone, visited a physical store in one day.
  • 34% of those who did their search on a PC or tablet, did the same.
  • 18% of local mobile searches lead to a sale within one day.
  • 60% of the adult population searches for local services or product information on smartphones and tablets.
  • 78% of local searches on a smartphone end in purchases made offline.
  • 71% of people look for the location of a business to confirm its existence before going to visit it for the first time.
  • 1 of every 3 searches on a smartphone was performed just before arriving at a store.
  • 97% of consumers searched for local businesses online in 2017, and 12% looked for a local business online every day.
  • The online shopping driver is convenience (convenience, convenience, time savings ...) followed by offer, rather than price.
  • 1 out of 4 customers are defined as ROPO: they are informed online and purchased in a physical store.

Who benefits from local SEO and why?

Agencies When someone needs the services of an agency, the most common thing is that the search is "agency near" or "agency near me." Most people want to find a close agency for the convenience that comes with being able to bring their papers quickly.

Dealers In most cases the potential customer has a brand in the "top of mind". However, it is usual to perform a search to find “dealers in (city name)”. For the buyer, the proximity to their home is a highly decisive factor due to the importance of post-sale services.

Restaurants. These businesses achieve the greatest benefit of local SEO by the immediacy of customer reviews and local address information that prevail on search engine results pages (SERPs) as also a Google my business for restaurants position.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s
Leer más

https://malaga-airport-taxi.net/marbella-airport-taxi/ Marbella Airport Taxi What you see is what you pay, no extras! Marbella airport taxi  offers a high standard of service, in simply taxi transfers as well as in long distance trips. We manage transfers from Malaga Airport to anywhere you require: Nerja, Malaga, Marbella, Estepona, and so on. Marbella airport taxi also provides transfer services for business use and private events such as meetings, conferences, sightseeing and private tours. Our Vehicles are all COMFORTABLE, FINE QUALITY, SAFE, CLEAN, ROOMY, INSURED, LICENSED and MODERN. According to your needs, you can choose between a 4 seats car or a 7 seats car. Our Drivers are POLITE, EXPERIENCED, FRIENDLY, POLYGLOT, HIGHLY TRAINED. No waiting but Meet and greet! Your private chauffeur will be waiting at the arrivals exit hall, holding your name in a cardboard and then, from there, you will be escorted to your car. We constantly monitor the flights and there are no additional charges if your flight is delayed. Booking our transfer service in advance is the ideal solution to get an economical and comfortable transfer from the airport to your destination.

Imagen
https://malaga-airport-taxi.net/marbella-airport-taxi/ Marbella Airport Taxi What you see is what you pay, no extras! Marbella airport taxi  offers a high standard of service, in simply taxi transfers as well as in long distance trips. We manage transfers from Malaga Airport to anywhere you require: Nerja, Malaga, Marbella, Estepona, and so on. Marbella airport taxi also provides transfer services for business use and private events such as meetings, conferences, sightseeing and private tours. Our Vehicles are all COMFORTABLE, FINE QUALITY, SAFE, CLEAN, ROOMY, INSURED, LICENSED and MODERN. According to your needs, you can choose between a 4 seats car or a 7 seats car. Our Drivers are POLITE, EXPERIENCED, FRIENDLY, POLYGLOT, HIGHLY TRAINED. No waiting but Meet and greet! Your private chauffeur will be waiting at the arrivals exit hall, holding your name in a cardboard and then, from there, you will be escorted to your car. We constantly monitor the flights and there are no additional
Leer más

Địa chỉ may đồng phục Andy đà nẵng uy tín

Chính vì sự kết hợp mới lạ này thu hút được không ít sự quan tâm không chỉ với áo lớp đồng phục mà còn trong áo đời thường. Áo lớp Andy là mẫu áo mới trong lĩnh vực áo thun đồng phục lớp hiện nay. Các bạn hoàn toàn có thể thoải mái thiết kế lên những chiếc áo này tùy theo sở thích của tập thể lớp. Áo lớp Oversize có cổ là một lựa chọn hoàn hảo cho các bạn học sinh cá tính. Lấy cảm hứng từ những chiếc áo sơ mi quen thuộc, áo thun cổ sơ mi có phần cổ và tay áo sử dụng cùng chất liệu vải thân áo. Đặc biệt, để tăng thêm độ cứng cho phần chân cổ áo, bề mặt lá cổ, người ta có sử dụng thêm một tấm giấy lót (mếch). Với sự trẻ trung, năng động mà mẫu áo này mang lại nên chúng được lựa chọn khá nhiều khi may đồng phục áo lớp, áo nhóm. Áo thun đồng phục không chỉ đa dạng về màu sắc mà mẫu áo này còn mang đến cho khách hàng nhiều hơn sự lựa chọn về kiểu dáng. Tuy nhiên, vải thun lạnh có khả năng thấm hút mồ hôi kém nên khi mặc cảm giác khá khó chịu và nóng, đặc biệt trong thời tiết mùa hè. Đăc biệ
Leer más