SEO LEARNING

The importance of local SEO for restaurants SEO is very important so that more people can know your business If you have a restaurant, but not a website, or the one you have is not very well positioned in the search engines read on. And it is that SEO is very important so that more people can know your business and for restaurants the local SEO is especially relevant. The case of a restaurant in Santa Cruz de Tenerife can be cited. It will be very useful for this business to be found by people who reside there or who are going to travel to the island. Local SEO Features For example, the Brazomar Gastrobar restaurant is located in the center of Santa Cruz de Tenerife and stands out for its pleasant atmosphere. In addition, it has marine decoration and high quality food. This restaurant is well positioned on the Internet thanks to local SEO, but what exactly is this? Specifically, these are different techniques whose objective is that the websites are optimized so that they are in th...

How to appear in the first local restaurant marketing results? There are many techniques to improve the local positioning of your business. Today we are going to show you the four essential tricks to improve your company's local SEO, which can never be missing. Local SEO and NAP go hand in hand NAP stands for company data (Name, Address, Phone). It is the first point you should keep in mind to improve local SEO for restaurants . Every time you register your local business website in a directory or create a profile, you must indicate this data WITHOUT VARIATIONS. The information must always be the same, without changing a comma. Google tracks this information on your website, in directories and on relevant pages of the sector. If you change the way you enter contact information, even if it is only uppercase and lowercase, you will confuse Google (in fact, it is not infallible). Therefore, you have to make your job easier. Google + and Google My Business cannot be missing Goo...

When we talk about a bar or a restaurant digital marketing , TripAdvisor and the comments found in it are becoming a key piece of decision making for most of your potential customers. That is why at present, it is so bad for your reputation and your establishment not to have a profile on this opinion platform (or social network), since the use of social media for restaurants has increase its popularity. Does your hospitality business have a TripAdvisor profile? If you still do not have this excellent online tool to boost your visibility or you do not know very well how to move in it, without further ado, here I leave you this super guide where you will find everything you need to professionalize your account in this online opinion platform and boost your business using local SEO for restaurants. How to create and optimize a TripAdvisor profile for your restaurant or bar? TripAdvisor is one of the most important travel and tourism platforms that exists worldwide. She is characteri...

How to get a US visa: Why you will have to offer the data of your social networks if you want to obtain a visa If you plan to do a USA visa aplicattion or renew the one you already have, you will also have to think about what you publish on Facebook or Twitter. And, as announced by the State Department of USA, most people who apply for a US visa will have to send their social media data along with their applications. In accordance with the new regulations, interested parties, in addition to all the documentation that is already required, must also provide in the USA visa appointment , email addresses and telephone numbers that they have used in the last five years. The new required information, which was first announced last year, according to the government, seeks greater security control over visa applicants "We are constantly working to find mechanisms that improve our screening processes to protect US citizens, while supporting legitimate travel to the United States,...

Fast food businesses are undoubtedly one of the best ideas to undertake, however, currently no venture is worth it if digital marketing strategies are not performed. It is statistically proven that 9 out of 10 users use the internet at some point during the purchase process. So having an online presence for your fast food business is more than a good idea.   These are other benefits of making your store known using digital restaurant marketing .   • You will have more visualization, you will be able to reach those people who do not know your business but who live or work nearby, this will result in a great advantage for your future sales. • You can locate your business on the map, many people enter Google Maps to find restaurants or food stores near them and with an accessible schedule, you can position yourself on the online map with good digital marketing practices. • The friends of your clients will know who you are, many clients indicate their current location on social networks wh...

Diccionario sobre seo y marketing digital Link Building , Copywriter, ROI,SEO. ¿Qué significan estos términos? ¿Llegaré a entenderlos algún día y saber su significado? ¿Habrá algún diccionario donde poder consultar mis dudas? El marketing digital que conocemos hoy en día ha ido evolucionando y actualmente es impresionante la cantidad de palabras que empleamos las personas que trabajamos dentro del mundo del marketing digital. Hay multitud de términos como SEM, SEO, PPC, o incluso Google Ads de los que muchas personas que empiezan no sabe lo que significa o a menudo no saben lo suficiente. Al principio te parecerá que se acaba el mundo o que no está hecho para ti esto del marketing digital. Pero No te preocupes, porque todos hemos pasado por ese momento. Hay miles de términos que a lo largo de nuestra carrera utilizaremos, otros que dejarán de usarse para dar paso a nuevas técnicas dándole otro nombre. Pero en este diccionario que he confeccionado para vosotros podréis resolver todas l...