Text marketing tips



Tips for successful Text Marketing for restaurants campaigns

If you are not used to using this medium for marketing, you surely think that it does not have much mystery. In the background is a short text message, without possible creativity and that encourages action or reminder by the recipient of the message. However, the reality is quite different. I will surprise you.

Send a message that is notorious.

This may be valid for any communication your company makes, but in text marketing it is critical. If you have nothing important to say, and when I say important I mean IMPORTANT, you better not say it. Customers are bothered by messages via mobile, unless you tell them something that is really worth it. Send messages with added value, such as dates of special events, promotions, discounts, etc.

Define very well when to send the message.

As with the RRSS or email marketing, in SMS Marketing there are times to send and times when you should not do it under any circumstances. Among the most suitable moments to make the shipment, without a doubt, the best of them is when your customers are close to the moment of purchase, within their ‘customer journey map’. Imagine that you are a hotel that wants to encourage the appetizer in your cafeteria. Just at the time that the snack is usually taken, it can be a perfect time to make a shipment to customers staying at the hotel, offering a discount on the second drink, for example.

The good if it is short, is twice as good.

Do not worry about the limitation of SMS. Most people are bothered by long text messages, so try to shorten your message to the maximum and go straight to the point. That brevity, if you complete it with a powerful message, will provide you with success.

4. Do you want to enrich your database? Then use the draws. We all like to get free stuff. Use raffles or gifts in order to direct to a landing page where you collect that information about the client you need, or you can do it so through Wi-Fi marketing for restaurants, by giving free Wi-Fi to your clients; that’s how you use Wi-Fi marketing in a smart way 5. Avoid excessive abbreviations. I know you have many things to say to your clients and that 160 characters do not give you. It occurred to you to use the abbreviations to complete your message, but is it readable? Surely you say yes, but the perception of the receiver is not going to be good, believe me. The excessive use of abbreviations, facing the potential client, makes it seem unprofessional or written by a "colleague" quickly, and without spending time and love.

Comentarios

Publicar un comentario

Entradas populares de este blog

Importance of social media marketing

Imagen
The important use of social media marketing for restaurants In the current context, with a social media strategies for restaurants in conditions of positioning in social networks, you can carry out actions much more in line with your business model and at a much lower cost. When we look for a social media for restaurants , we do it to see what kind of food it has, how it is decorated or what kind of audience goes to it. We need to have the ideal tools to manage the restaurant's social networks, so that users look for us, find us easily and want to go to the restaurant to try the succulent dish that is presented to them in a photo or in a video. Use Facebook to impact your potential customers It is one of the ideal social networks to promote a restaurant because it serves as a perfect environment and we'll see why. The Fan Page option, one of the most fascinating properties among the possibilities of Facebook. It is perfect because it allows you to display the products, s...
Leer más

Agencia de Diseño Web en Granada

Imagen
Agencia de Diseño Web en Granada Granada es una ciudad conocida por la belleza de sus calles, sus preciosos barrios de El Albaycin o el Sacromonte, La Alhambra y su calidad artística y dilatado historial cultural (desde Federico Garcia Lorca hasta Los Planetas). Fruto de todo este ambiente ha nacido una agencia, La Lanzadera Digital, con filiales en distintas provincias andaluzas como Málaga, Jaén, Almería y la propia Granada, y por supuesto en Madrid, que además de ser la capital es el lugar donde toda agencia de prestigio debe tener presencia. Proyecto Web Granada La filial granadina de la agencia de diseño web en Granada es Proyecto Web Granada. Está especializada en diseño web profesional a empresas. Las webs diseñadas están adaptadas para que la empresa se identifique con el proyecto a desarrollar, respetando tanto los colores corporativos como la esencia de la marca. El website está desarrollado para que la web pueda ser autogestionada por la empresa gracias a un sistema muy sim...
Leer más

Restaurant marketing plan

Imagen
How to make a restaurant marketing online plan? Every successful marketing action begins with a thorough planning. This planning must define the steps to follow and the necessary actions to reach the desired results. In these times of great competition in the restaurant sector it is vital to have this document. We will analyze this topic fully to show you how to develop a marketing plan that will help you get the most out of your restaurant. What advantages does a restaurant marketing solutions plan offer? It allows to know in detail the business, its weaknesses and strengths to help in making decisions from a perspective of knowledge and control more attached to reality. It facilitates the visualization of goals and objectives It allows to generate a document with a series of concrete actions to reach the goals and objectives in the short, medium and long term. To facilitate the understanding of the development of a marketing plan, we will work with the plan of a restaurant...
Leer más