SEO LEARNING

3 Restaurant Marketing Strategies for restaurants Although the home delivery service increased in the last few years, the restaurants at the point of sale have not stopped innovating and have designed marketing strategies that take into account the objectives, needs, resources and consumer skills. This innovation aims to develop better tactics that satisfy the wishes of the consumer and take into account the customs and habits of their target audience. A strategy to attract consumers is to evaluate similar products or services, that is, the competition, this allows to devise tactics that take advantage of the deficiencies of the other or derive new ones based on those that have given good results, another is to create effective solutions that meet the needs of their audience so that they are persuaded to return What have they been? Celebrate birthdays The restaurants celebrate their consumers' birthdays through courtesy cakes or discount vouchers, it is worth mentioning that ...

7 SEO tips for Restaurants Search engine optimization of an ecommerce is a long-running process that becomes a challenge for the many variables you must control and the competitors that enter the scene. That is why we have prepared 8 SEO tips for ecommerce that you should not neglect. Keywords Start on the right foot: study what are the central keywords in your business and apply them in the SEO on page. Long Tail works to access the market sector with less competition. Image optimization The images are responsible for a good percentage of traffic to your website from Google. Although the search engine recognizes basic colors, letters and identifies people in the images, it needs you to describe them in text. When uploading an image use a real filename. Avoid generic names like "image 1.jpg" that will not add value to the positioning. Indexing Duplicate content penalizes positioning. Avoid including the information that you have by default from the product manufactur...

The disadvantages of using Text marketing for restaurants Like everything good, text marketing also has its points against it. On the one hand, there is the danger that your message is considered spam, malicious, untimely for the user and even fraudulent. At the other point, it is important that you review your country's laws and consumer protection. You have to have the authorization to access that contact and send promotional material. Another point against this is that unlike email marketing, SMS is subject to a small number of characters. You will not have the opportunity to explain your offer in detail. So be clear about what you want to communicate to be effective and generate reactions in your audience. This medium does not work to convey sensitive or compromising information to customers, that is, bad news, losses and so on. Despite being a direct channel, it is still considered informal. Another disadvantage is that in some countries the cost of courier mass delive...

Text marketing for restaurant : SMS types Send bulk text messages to mobile types You know why it is important to send bulk text messages to mobiles. But now you also have to know what messages to send. What if you know the types of messages that are most popular in text marketing ? Maybe you can start with one of them: The reminder message Several studies have shown that sending bulk text messages to mobiles as a reminder reduces absenteeism by 20%. Customer Support. Sending massive text messages to mobiles to inform about the status of an order is an added value to your service. Of course, it will strengthen customer confidence with your brand. But it will also minimize logistics problems. Messages that include information of interest. For example, if you decide to send massive text messages to mobiles with a new post from your blog, you will not only share valuable information. If not, you will be carrying traffic to your website. The offers. Congratulations messages will ...

Social media Marketing for restaurants on Instagram Food enters through the eyes.Instagram Marketing for restaurants is a super powerful tool for catering businesses that want to attract customers and achieve more reservations. Instagram is the visual network par excellence with Pinterest, with the difference that Pinterest has more than 250 million users and Instagram has more than 1000 million. Using Instagram for restaurants its key on your social media strategies for restaurants , it will help your restaurant business gain visibility, attract customers and increase sales. If you know how to use Instagram you can take advantage of your hospitality company and in a very economical way. Why have an Instagram account as part of your social media for restaurants plan? It has more than 1000 million active users every month. It is the fastest growing social network, in fact, it has managed to double the number of users in just two years. It is the fashion network. The #food lab...

How to make a restaurant marketing online plan? Every successful marketing action begins with a thorough planning. This planning must define the steps to follow and the necessary actions to reach the desired results. In these times of great competition in the restaurant sector it is vital to have this document. We will analyze this topic fully to show you how to develop a marketing plan that will help you get the most out of your restaurant. What advantages does a restaurant marketing solutions plan offer? It allows to know in detail the business, its weaknesses and strengths to help in making decisions from a perspective of knowledge and control more attached to reality. It facilitates the visualization of goals and objectives It allows to generate a document with a series of concrete actions to reach the goals and objectives in the short, medium and long term. To facilitate the understanding of the development of a marketing plan, we will work with the plan of a restaurant...