How To Optimise A Website Structure with Internal Links in 2019
Disclosure : “ This article is personal opinion of research based on my experience of almost 20 years. There is no third party advertising on this page or monetised links of any sort. External links to third party sites are moderated by me . Disclaimer .” Shaun Anderson, Hobo These are my notes on how to optimise internal links in 2019. QUOTE : “ How important is the anchor text for internal links? Should that be keyword rich? Is it a ranking signal? We do use internal links to better understand the context of content on your site so if we see a link that’s saying like red car is pointing to a page about red cars that helps us to better understand that but it’s not something that you need to keyword stuff in any way because what generally happens when people start kind of focusing too much on the internal links is that they have a collection of internal links that all say have like four or five words in them and then suddenly when we look at that page we see this big collection of li...